Sustainable beauty in Estonia with leftover paints

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14.11.2016 16:03

Every painter knows that after a painting project there is quite often some paint left over. The usual way is to store it for the next painting project. Instead of storing the paint at home or disposing it, one very kind and socially responsible way is to utilize the consumers’ leftover paints in various community projects.

Every painter knows that after a painting project there is quite often some paint left over. The usual way is to store it for the next painting project. Instead of storing the paint at home or disposing it, one very kind and socially responsible way is to utilize the consumers’ leftover paints in various community projects. The less leftover paint there is to dispose of, the smaller is the impact on the environment.

In the spring of 2016 already for a second year, Tikkurila in Estonia invited people to donate their interior and exterior leftover paints for repainting premises at Tallinn Zoo. The collection of paints was realized in cooperation with Bauhof, the largest retail chain in Estonia for construction materials and gardening goods. All Estonians who brought their leftover paints to Bauhof were given a discount voucher on Vivacolor paints.

Together with the Tallinn Zoo, Tikkurila organized in June 2016 a “Vivacolor big painting day” and invited volunteers and Tikkurila’s employees to paint at the zoo. During the day, fences, tables and benches as well as the new bee house were painted.

“This campaign emphasizes many important things for Tikkurila: responsibility, recycling and the community. In addition to more than 100 volunteers and hundreds of liters of donated paint, we together provided sustainable beauty to Tallinn Zoo and brought joy and colors to the visitors of the zoo, not forgetting the welfare of animals.”, describes Jaana Pärn, Marketing Manager from Tikkurila AS.

Estonia Tallinn Zoo
Estonia Tallinn Zoo
Estonia Tallinn Zoo

Images: Tikkurila AS

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Sustainable Beauty program

For further information, please contact:

Tikkurila AS
Jaana Pärn, Marketing Manager
Tel. +372 508 9012, jaana.parn@tikkurila.com

Tikkurila is the leading paints and coatings professional in the Nordic region and Russia. With our roots in Finland, we now operate in 14 countries. Our high-quality products and extensive services ensure the best possible user experience in the market. Sustainable beauty since 1862.

www.tikkurilagroup.com

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